Paid Media
Six platforms, one measurement layer.
MarZen reads performance to the keyword, recommends the moves, and writes approved changes back to the live platform, informed by what your other channels see.
The loop, on this channel
Informed by AEO & CommunityInputs
Six ad platforms, product and web analytics, and your MMP. Plus signals from your AEO and Community workflows.
Google
Meta
Apple Search
TikTok
Reddit
OpenAI AdsThe loop
Reads spend, ROAS, CPA and CTR to the keyword and search term. Recommends budget, bid, keyword, creative and targeting moves. Writes approved changes back, then re-measures with independent MMP attribution and the platforms’ own A/B results.
Outputs
Writes changes back to the ad platforms directly. Alerts by email, configurable to Slack.
The edge: your targeting and creative are informed by what AEO and Community see. A standalone paid tool optimizes on paid data alone, and can’t see the other two-thirds of the picture.