October 19, 2026
Why Agentic Automation Is Harder Than It Looks
Everyone sees the agent demo and thinks we're 2 weeks from production. we're not. the model is rarely the problem, it's everything around it.
Read the essay →September 2026
Agents silo. Systems compound.
AI agents remove the human limit that created marketing silos. Pointed at the existing org chart, they multiply the silos instead. The answer is a system of agents on shared context.
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